Thursday, October 4th, 2012

Jessica Alba tells us about The Honest Company’s latest offerings and exclusive sale

It’s been 10 months since Jessica Alba and Christopher Gavigan launched The Honest Company, an eco-friendly and toxin-free baby products and household items company. If anyone thinks that the actress is just the face of the company who only shows up to draw attention to the products and then goes back to her Hollywood life, they’d be sorely mistaken. The company is truly the brainchild of the mom of two — to Honor, 4, and Haven, 1 — and she takes personal pride in its success.

The company will launch its newest styles — purple leopard and green-and-gray lumberjack patterned diapers — and latest product — a trio of lip balms for mom — on GiltKids.com tomorrow afternoon as part of the company’s first sale on the site. We joined Gilt Groupe, Jessica, and Christopher at Honest’s offices to discuss the brand, the new products, and what moms really want in their products. And come back tomorrow for the rest of our conversation about Jessica’s seamless transition from actress to businesswoman, and the products her kids like best.

Moderator: So we were talking a little bit about the partnership with Gilt; what made you want to partner with them? How did that come about?
Jessica Alba:
I just think it’s a great site. I love a good deal myself as a mom, and I love that they have a curation of the best in class. So because we’re the best in class, and it’s also a very stylish site, I just thought it would be the perfect place to have an exclusive partnership and launch our most fashionable two designs.

Moderator: And how did you decide to step out with these particular new products? What was the reasoning behind that?
JA:
We have tons and tons of designs and they fall into the category of traditional, sort of whimsical, and kind of edgy. I feel like parents have kind of fallen into a couple of those categories, if not all three. I know I do, and so depending on what kind of mom you are, you’re obviously going to be attracted to the different designs. So we had about 10 per category, and we went out to parents and they pulled their favorites and then everyone here at the office. That’s how we end up with our designs — people choosing it.

Moderator: So the things that Gilt’s launching, are they an extension of items you already have?
JA:
So we already have these, and these are our boy options, and these are our girl options, and so what I was saying is this is the edgy girl option; this is the whimsical and this is the more traditional. For whatever reason, the sweets and the skulls are the ones that everyone talks about, so when our moms post on our Facebook, or whenever anyone takes a photo of their babies in our diapers, they love showing them in our edgiest designs, so we felt that would be the best to launch with Gilt Groupe. We have the highest absorbency than any other diaper on the market, conventional or eco, and then we have obviously the edgiest and coolest designs. And no other company allows you to pick and choose. If you’re part of our monthly delivery program you get to pick and choose what designs you want, so you’re like, “Oh, I really love lumberjack, but I also love the skulls and I love the anchors,” and so you can get all of that in your monthly package if you want.

Moderator: So is that kind of what you do at home? You switch it up, too? You don’t always do the cutesy.
JA:
Oh, I do everything. Yeah, sometimes she wears a little black dress and then the little skulls are cute. And then, sometimes she wears a nautical look and she’ll wear the anchors. I put a lot of . . . I put the boy diapers on her and the girl diapers.

Moderator: And so is the lip balm a new category for you guys?
JA:
That’s a new category completely and that’s more in the personal care. You essentially eat whatever is on your lips, you ingest it, and it goes into your bloodstream and your system. If you’re kissing your baby, you don’t have to worry about any sort of parabens, no lead; it’s completely natural — your baby won’t get a rash. We did this [in] three different flavors, so we did more of a kind of soft minty one, a completely neutral one, and a little bit more of a creamsicle one.

Moderator: So do you get a lot of your ideas from what moms are asking?
JA:
Oh yeah, for sure. That’s how we knew what to even launch with initially. We wanted to cover the basic needs, so it’s what are you putting on your kid, what are you bathing your kid with, and what are you cleaning your house with. We’re expanding with the cleaning-your-house option because we know there are other needs, like tile cleaners and floor cleaners and toilet cleaners, things like that, the basic stuff, we covered with our launch, and now we’re going into expanding it because parents want it.

Moderator: We love eco-friendly products and it’s really hard to find them that tie very stylish designs with sustainability and eco-friendly organic materials, and at a reasonable price.
JA:
I was . . . obviously looking for the best in class and ingredients, and then when you find that it’s like a picture of a lady in a headdress and she’s making it in her backyard, which is fine, or it has twigs on it. I think all of that is fine, but that’s not me. I grew up with MTV, and tattoos, and rock and roll, and hip-hop. I feel like we’re the moms now and there aren’t any companies that are really made for us, and we’re the ones that are having families. The companies that we grew up with are just so out of touch, so we try to be somewhat cool.

LilSugar

Saturday, September 8th, 2012

According to E! Online, Jessica will be honored at the upcoming Environmental Media Awards with the inaugural EMA Green Parent Award later this month. Read the full article below:

Jessica Alba is getting a second Mother’s Day this year.

The Sin City starlet and mom of two will be honored at the upcoming Environmental Media Awards with the inaugural EMA Green Parent Award, E! News has exclusively confirmed.

Not only has Alba, 31, been an outspoken supporter of the Safe Chemicals Act, but also her The Honest Company aims to help parents choose affordable green products. In March, Rodale will publish her first book, The Honest Life, a guide to natural and non-toxic living.

Becoming a parent is life-changing and brings into focus the priority of healthy choices and the responsibility of the environmental sustainability of our planet,” says EMA president Debbie Levin. “Jessica is a great example of how you can turn that passion into positive change.

The EMAs also recognize movies and television series for their promotion of environmental issues. Among this year’s nominees are feature films The Lorax, 21 Jump Street and Big Miracle, along with TV’s Whitney, Veep, Happy Endings, Harry’s Law, Dallas and Rizzoli & Isles.

The green gala takes place Sept. 29 at Warner Bros. Studios in Burbank, Calif.

Saturday, August 18th, 2012
Filed under: Charity, News & Rumors, Vote

Priorities USA Action, Majority PAC, House Majority PAC to Throw Super-O-Rama Party at Democratic National Convention

Closing Night Event, Hosted by Jessica Alba and Cash Warren, to Feature Performances by Pitbull and Scissor Sisters

Washington, D.C. – Priorities USA Action, Majority PAC and House Majority PAC today announced that they will jointly throw a convention closing party, Super-O-Rama, on Thursday, September 6, after President Obama accepts the Democratic Party’s presidential nomination in Charlotte.

Award-winning actress Jessica Alba and producer Cash Warren will host the event as musical sensations Pitbull and Scissor Sisters perform. Super-O-Rama will be held at the Fillmore Charlotte, part of the NC Music Factory, the premier music and entertainment destination in the Queen City.

Pitbull has risen to become a global superstar as both a recording and performing artist after releasing his debut album in 2004. The Miami-native recently teamed with international superstar Shakira for his latest single “Get It Started,” the first release from his upcoming Global Warming album. “Get It Started” comes on the heels of Pitbull’s 2 million-selling single “Back In Time,” the chart-topping anthem from the action-adventure-comedy Men In Black 3. His 2012 Planet Pit world tour sold out concerts in Mexico, Canada and Europe, before heading to the United States, Japan and Australia.

No lesser authority than Bono has called Scissor Sisters “the best pop group in the world,” and their first three albums have sold more than seven million copies worldwide. They have collaborated with artists like Elton John and Kylie Minogue, and have pioneered an eclectic dance-pop-rock sound that has brought them international success.

Jessica Alba is known worldwide for her successful acting career in such films as “Fantastic Four” and “Sin City” and James Cameron’s “Dark Angel.” The mother of two daughters, she launched The Honest Company in 2012, which produces safe, effective and affordable eco-friendly products for the home, children and babies. She is a spokesperson for the Safer Chemicals, Healthy Families Coalition and sits on the board of directors of Baby2Baby. Other charitable affiliations also include 1Goal, V-Day, Healthy Child Healthy World, The Children’s Defense Fund, Declare Yourself and Voto Latino. Her passion for social justice, particularly for women and children, has led to several trips to Capitol Hill.

Cash Warren is an entrepreneur and producer whose production credits include the Christian Hosoi documentary “Rising Sun,” “Crips and Bloods: Made in America,” “Being Terry Kennedy” and ESPN’s 30 for 30 documentary on Sonny Vaccaro “Sole Man.” Recently, Warren launched two premium content channels on YouTube, theNOCtv, a sports lifestyle and entertainment channel with the producers of the ESPY Awards and YOMYOMF with director Justin Lin and top online personalities Ryan Higa and KevJumba. Prior to YOMYOMF and theNOCtv, Cash was a co-founder of ibeatyou.com, a destination site and distributed platform for user-generated contests.

Thursday, January 8th, 2009

The national nonpartisan, nonprofit youth voter initiative, Declare Yourself, announced today the details of their Inauguration kick-off event on January 18th at 8pm at the Renaissance Hotel in Washington, DC. The star-studded event will celebrate young voters unprecedented role in the Election and provide inspiration for ongoing civic involvement in the challenging months and years ahead.

The evening will be hosted by Jessica Alba and will feature special musical guests including Maroon 5, spoken word artists Steve Connell, Sekou (Tha Misfit), Nuttin But Strings, celebrity DJ Samantha Ronson, and surprise guests. The debut of Declare Yourselfs Born Again American song will occur that evening with a sensational live performance.

Born Again American is a specially commissioned song to move all listeners to recommit themselves to American citizenship as we go through these trying but hopeful times together. Born Again American asks citizens to pledge themselves to being their countrys keeper through higher levels of service and civic engagement.

Norman Lear, the TV producer, and founder of Declare Yourself, said, This Inauguration marks an important moment in our countrys history – one that allows us all to be proud of how far weve come and the direction were going. Our event celebrates this moment and helps motivate us all to become more active in our communities on the local and national level by getting involved, giving back, and being proud to be an American, born again.

Tickets cost $250 and are available to the public by contacting Rachel@hirschbergstrategies.com or calling (202) 547-5797. The proceeds from the evening will go towards Declare Yourself and the Born Again American campaign launch in coordination with the Inauguration and the start of the new Presidential administration.

Source: Yahoo! News

Tuesday, December 30th, 2008
Filed under: News & Rumors

Jessica Alba was the most searched movie star this year on MSN UK, and  the 6th most searched over all. Check out the rest of the top 10 below:

Which celebrities, film stars, TV shows and sporting heroes have got you searching over the past 12 months? Find out as Windows Live on MSN reveals the Top 100 searches of the year. Our Top 100 chart has been compiled from most popular search terms entered by the millions of users of MSN UK and Windows Live Search between January 1 and December 10 2008.

  1. Britney Spears
  2. Eastenders
  3. WWE
  4. Liverpool FC
  5. Arsenal
  6. Jessica Alba
  7. Cheryl Cole
  8. Manchester United
  9. High School Musical
  10. Angelina Jolie

Source: MSN.com

Saturday, December 27th, 2008

It is learnt that talks are on with the Fantastic Four Hollywood star Jessica Alba, to play an important role in director Venkat Prabhu’s Goa.

The movie has Jai, Vaibhav, Premji Amaren and Arvind Akash in the lead, and is said to be a road film in which a group of friends go on a trip to Goa. This is the third directorial venture of Venkat Prabhu, after Chennai 600028 and Saroja.

There are three heroines in the film and through Warner Bros the co producers of the film, Ocher Studios is trying to rope in the sexy Jessica Alba. Sources close to Venkat say that the actress has asked for a script which is send to her through her manager.

Besides a Hollywood heroine, there are two more heroines in the movie, and it is said that talks are on with Sneha and Genelia for the same.

Source: Sifty.com

Monday, December 22nd, 2008

The New York Post’s worst movie of the year ‘The Love Guru’ is released on Blue-Ray and DVD on Friday December 26th in the UK. Check back on friday/saturday for screencaptures.

Sunday, December 21st, 2008
Filed under: News & Rumors

Jessica Alba and husband Cash Warren’s families came together for the first time on Friday to celebrate the couple at their Beverly Hills home.

Though they officially wed last summer, Friday’s event served as a formal reception to “celebrate their love and commitment to each other,” a partygoer told Usmagazine.com.

Guests, including newlywed Without a Trace Star Roselyn Sanchez, were asked to arrive before 7 p.m.

At the event, both Alba and Warren spoke about their relationship before turning things over to their fathers, who each expressed happiness over the union of the two families. Later, a mariachi band played.

“There were no tears,” the partygoer said, “just lots of happiness and love. It felt extremely special for everyone.”

The partygoer added that it was Warren’s speech, which detailed his pride in his wife and their daughter, that made guests especially emotional.

Before the reception took place, a source said that it would likely be “very romantic” and that tents were already up a day before the event.

“Jessica is so excited,” the source told Us before the event. “This is such a happy time in their lives.” Adding to their excitement was daughter, Honor, 6 months, who joined the party wearing a gray dress — designed to exactly match Alba’s — with angel wings attached.

The pair exchanged vows for the first time on May 19 in the Beverly Hills courthouse’s ceremony room. The couple had gotten engaged after announcing that Alba was pregnant with their daughter.

“She doesn’t want to be pregnant in a dress,” a source told Us back in December 2007, which might have explained the couple’s privacy with the initial wedding.

Alba, 27, and Warren, 29, met on the set of Fantastic Four in 2004 (Warren was the assistant to the film’s director).

Yesterday’s reception took place at their newly remodeled $4 million Beverly Hills home.

“It’s a lot of stress to buy a house, have a baby and get married in six months,” she has said. “It’s a lot of life-changing decisions. I’m really, really secure and happy in my relationship.”

Source: Usmagazine.com

Congratulation to the both of you.

Wednesday, December 17th, 2008

Oh, it’s a good day indeed to be a nerdy Office fan/writer/watcher.

Acolytes of Dwight Schrute, bow to your goddess: Jessica Alba, the hottest chick you’ll never sleep with, is coming to The Office.

Like Jack Black, whose appearance was announced yesterday, Alba will be guesting on the special hour-long episode of The Office is scheduled to air on Feb., 1, after the Super Bowl.

Black and Alba will play movie stars in a bootlegged movie that the Dunder Mifflinites are trying to download on the sly during a slow workday.

And guess which Dancing With the Stars star is also making an appearance?

According to our pal Korbi at Zap2it.com, Cloris Leachman will come onboard for the same Super episode.

Yep, The Office has officially entered bizarro world!

The episode is titled “Stress Relief” and is scheduled to run in the 10:30 to 11:30 p.m. ET time slot.

Source: E!online.com

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