Jessica Alba, attended the First West Coast FABB Fashion and Beauty Blog Conference, hosted by Lucky Magazine in Santa Monica on April 30, 2012 to talk about the Honest Company.  Click on the previews above to view more photos.

Jessica Alba might be known best as a Hollywood A-lister, but the actress spends a ton of time these days sourcing good-for-the-earth/good-for-your-baby products to go in her online shop, The Honest Company. Today at FABB, Alba and her business partner, Christopher Gavigan, sat down with Lucky EIC Brandon Holley to discuss everything from eco aesthetics to…well…poop:

• On the need for nice-looking, earth-friendly products: “Why do the organic things have to be brown or beige or oatmeal? Why can’t it be cute?”
• On the importance of petroleum-free diapers (besides the obvious ones): “If your baby is like mine and decides to eat her diaper, our diapers won’t hurt her.”
• On the power of bloggers: “People who used to want to invest in wall street now want to invest in people like you. Investing in good ideas and investing in women is important today.”
• On balancing work and family: “I had two hours of sleep last night. Thank god for makeup. I wish there were 48 hours in a day and two of me. I always feel like I compromise.”

Alba is wearing an Alice & Olivia sweater (buy a similar top here), Topshop trousers (buy a similar pair here) and Giuseppe Zanotti heels (shop ‘em here).

Jessica Alba is expanding her empire by releasing her first book ‘The Honest Life’ next year, that will offer tips on how to create a non-toxic home, from design tips to some of Alba’s favorite family recipes. This will also mean an opportunity to meet her if she goes on a book tour which hopefully also includes Europe.  Read the article from People below:

Jessica Alba: actress, wife, mother, and now, author!

Alba, 30, will release The Honest Life, a how-to handbook based on her mission of creating a natural, non-toxic life for her family.

“It’s totally crazy but amazing,” Alba tells PEOPLE of her book news, adding of her lifestyle, “I’m not extreme. This book is for people who are in the middle but want to create a healthier life, like me.”

The actress recently launched her first business, The Honest Company, with business partner and co-author Christopher Gavigan. And her book will detail her life as a mother and entrepreneur, seeking to give her children, Honor, 3 and Haven, 7 months, a better and safer start in life.

The Honest Life will offer tips on how to create a non-toxic home, from design tips to some of Alba’s favorite family recipes. “Honor’s favorite meatball recipe will be in there,” says her mom.

“And I always hide flax seeds in everything,” she explains, keeping it healthy but still tasty for her two girls. The book will also include beauty tips including “homemade” treatments to incorporate into your routine. Among them: simple, fun DIY family projects (Alba and husband Cash Warren refinished furniture for daughter Haven’s room), tips on making sure your home is filled with only the purest of materials and inexpensive ways to find your own authentic style.

“It will be easy and fun and I want it to be really colorful,” says Alba. “I’m a crazy foodie. I love doing projects with my kids. Everything in this book will be something meaningful that I’ve incorporated into our lives. I wanted some kind of handbook with all the information I was consuming so I could apply it in a practical way.”

The Honest Life will be published in early 2013 by Rodale.

The mom of two opens up in Parenting’s first-ever “Natural” issue (April, on stands now) about the “Aha” moment that led her to launch the Honest Company (Honest.com), getting back her pre-baby body, the kind of mother she’s becoming, and how she’s finally learned to deal with paparazzi.  Interview highlights include:

• On explaining the press to her kids: “When the paparazzi follow us, and [Honor] asks me what they’re doing, I tell her, ‘They’re just taking pictures, isn’t that silly?’ I don’t want her to have anxiety, so I tell her they do that to everyone, not just our family.”
  

• On her parenting style: ”I’m the disciplinarian. I think it’s because I was kind of a naughty kid myself: I’d push my parents’ buttons and test them to see how much I could get away with.”
  

• On what matters most: “Before I had kids, I was always so focused on my career…Nothing else really matters to me [now] aside from my children and their well-being.

• On what inspired her to launch the Honest Company (Honest.com), and create baby products that are as good to look at as they are for the earth: “Once I had bought brown diapers, telling myself, ‘You know what, they’re not cute, but they’re all-natural.’ I was resigned to the fact that anything healthy wasn’t going to be attractive.“

Business women Jessica Alba appeared on Jimmy Kimmel Live! last night (February 22) to promote the Honest Co. She talked about her kids, childhood, and ending the interview with another great sales pitch. I wonder how many parents log onto honest.com after each interview. I so would if i lived in the US.

‘I always have such a good time with Jimmy! Love him and Molly McNearney so much -best late night show ever! xo’ (facebook).

Jess was photographed signing authographs for fans while leaving the studios in Los Angeles last night. Click on the previews below to view more photos.

Parenting Magazine sat down with Jessica at her home last month in between their cover shoot by photographer Mark Liddell. They talked about how motherhood inspired her to create The Honest Company, Cash being an amazing diaper changer and much more.

An excited Mark took to his facebook to show his delight of shooting the 3 ladies:`

“AMAZING shoot with JESSICA ALBA and her daughters today. Not only drop dead beautiful but a great mother and a political activist who cares about our planet… She is the real deal. LOVE HER!“

Jessica Alba has been doing interviews left, right and center to promote the Honest Co. And this week Jess sat down with blogger Perez Hilton to discuss the Honest Co. family life and getting back on-set.

This interview may come to you as a surprise as the two had a mini-feud going on for the past few years. Jessica explain how it all started in ELLE, Feb, 2008 “It was all because I wouldn’t take photos with him at a night club,” she says. “It would probably be smart for me to hang out and kiss up to what’s his name, Perez….” What a difference 4-years can make!

After last weeks busy 3-day media tour in New York, Jessica continued the promotional tour in Los Angeles this week. Between visits to her office in Santa Monica, Jessica taped interviews with Extra, Live with Pierce Morgan, Better TV and Good Day LA.

Jessica’s taped interview for the Wendy Williams show will air this Monday (January 30.2012). Check Wendyshow.com for a preview and local listings.The photo gallery and video archive have been updated with the latest pictures and interviews (See Below).

January 24 – At her office in Santa Monica

January 25 – On the set of Extra at the Grove in LA

January 26 – Leaving the CNN studios in Los Angeles

January 27 – At her office in Santa Monica

Videos
EXTRA – January 25, 2012
Good Day LA – January 25, 2012
Better TV – January 25, 2012

Jessica Alba had a very productive week in New York, promoting The Honest Company everywhere. Starting with Live! with Kelly, various news segments, daytime talk shows, websites etc etc etc.

Jessica’s appearance on the Rachael Ray Show will air this Monday (Jan 23rd), her Martha Stewart Show episode airs on Thursday (Jan 26) and The Wendy Williams Show has not been announced yet.

CNN will be sitting down soon with Jessica, and this is your chance to take part in the interview. If you have a question, record it on video and upload it here! Post your videos (keep them under 15 seconds long) by noon ET on January 24. CLICK HERE for more information. Check out pictures, videos and online interviews from this week below.

Pictures
January 17 – Heading to Live! with Kelly in NYC
January 17 – Heading to the Martha Stewart Show in NYC
January 17 – Jessica Alba Launches Honest.com
January 18 – Leaving Fox & Friends in NYC
January 18 – Leaving Bliss Spa in NYC
January 19 – Arriving at The Wendy Williams Show in NYC
January 19 – Leaving the Ardesia restaurant in NYC
January 19 – Leaving the Trump Soho in New York
January 19 – Outside the Fox 5 studios in NYC
January 19 – Jessica Alba visits SiriusXM Studio
Portraits by Carlo Allegri

Videos
Live! With Kelly – January 17
ABC’s What’s The Buzz – January 17
Extra – January 17
Fox & Friends – January 17
CBS This Morning – January 19

Interviews
Parade.com – Jessica Alba: Work Takes a Backseat to Motherhood

Jessica Alba was on Live! with Kelly this morning (Jan 17) to promote The Honest Company. Jessica talked Golden Globes, cooking, family life and more in the short interview. CLICK HERE or press play above.