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Jessica Alba to Be Honored for Living the Green Life
Saturday, September 8th, 2012
Filed under: News & Rumors, The Honest Company ∣ 1 Comment

According to E! Online, Jessica will be honored at the upcoming Environmental Media Awards with the inaugural EMA Green Parent Award later this month. Read the full article below:

Jessica Alba is getting a second Mother’s Day this year.

The Sin City starlet and mom of two will be honored at the upcoming Environmental Media Awards with the inaugural EMA Green Parent Award, E! News has exclusively confirmed.

Not only has Alba, 31, been an outspoken supporter of the Safe Chemicals Act, but also her The Honest Company aims to help parents choose affordable green products. In March, Rodale will publish her first book, The Honest Life, a guide to natural and non-toxic living.

“Becoming a parent is life-changing and brings into focus the priority of healthy choices and the responsibility of the environmental sustainability of our planet,” says EMA president Debbie Levin. “Jessica is a great example of how you can turn that passion into positive change.”

The EMAs also recognize movies and television series for their promotion of environmental issues. Among this year’s nominees are feature films The Lorax, 21 Jump Street and Big Miracle, along with TV’s Whitney, Veep, Happy Endings, Harry’s Law, Dallas and Rizzoli & Isles.

The green gala takes place Sept. 29 at Warner Bros. Studios in Burbank, Calif.

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Jessica Alba & Cash Warren to host DNC party at Fillmore Charlotte
Saturday, August 18th, 2012
Filed under: Charity, News & Rumors, Vote ∣ 1 Comment

Priorities USA Action, Majority PAC, House Majority PAC to Throw Super-O-Rama Party at Democratic National Convention

Closing Night Event, Hosted by Jessica Alba and Cash Warren, to Feature Performances by Pitbull and Scissor Sisters

Washington, D.C. – Priorities USA Action, Majority PAC and House Majority PAC today announced that they will jointly throw a convention closing party, Super-O-Rama, on Thursday, September 6, after President Obama accepts the Democratic Party’s presidential nomination in Charlotte.

Award-winning actress Jessica Alba and producer Cash Warren will host the event as musical sensations Pitbull and Scissor Sisters perform. Super-O-Rama will be held at the Fillmore Charlotte, part of the NC Music Factory, the premier music and entertainment destination in the Queen City.

Pitbull has risen to become a global superstar as both a recording and performing artist after releasing his debut album in 2004. The Miami-native recently teamed with international superstar Shakira for his latest single “Get It Started,” the first release from his upcoming Global Warming album. “Get It Started” comes on the heels of Pitbull’s 2 million-selling single “Back In Time,” the chart-topping anthem from the action-adventure-comedy Men In Black 3. His 2012 Planet Pit world tour sold out concerts in Mexico, Canada and Europe, before heading to the United States, Japan and Australia.

No lesser authority than Bono has called Scissor Sisters “the best pop group in the world,” and their first three albums have sold more than seven million copies worldwide. They have collaborated with artists like Elton John and Kylie Minogue, and have pioneered an eclectic dance-pop-rock sound that has brought them international success.

Jessica Alba is known worldwide for her successful acting career in such films as “Fantastic Four” and “Sin City” and James Cameron’s “Dark Angel.” The mother of two daughters, she launched The Honest Company in 2012, which produces safe, effective and affordable eco-friendly products for the home, children and babies. She is a spokesperson for the Safer Chemicals, Healthy Families Coalition and sits on the board of directors of Baby2Baby. Other charitable affiliations also include 1Goal, V-Day, Healthy Child Healthy World, The Children’s Defense Fund, Declare Yourself and Voto Latino. Her passion for social justice, particularly for women and children, has led to several trips to Capitol Hill.

Cash Warren is an entrepreneur and producer whose production credits include the Christian Hosoi documentary “Rising Sun,” “Crips and Bloods: Made in America,” “Being Terry Kennedy” and ESPN’s 30 for 30 documentary on Sonny Vaccaro “Sole Man.” Recently, Warren launched two premium content channels on YouTube, theNOCtv, a sports lifestyle and entertainment channel with the producers of the ESPY Awards and YOMYOMF with director Justin Lin and top online personalities Ryan Higa and KevJumba. Prior to YOMYOMF and theNOCtv, Cash was a co-founder of ibeatyou.com, a destination site and distributed platform for user-generated contests.

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[video] Jessica Alba on Fox & Friends – July 27
Saturday, July 28th, 2012
Filed under: Multimedia, The Honest Company, TV Alerts ∣ 0 Comments

Check out this video of Jessica Alba on Fox & Friends yesterday morning (July 27) to discuss the Safe Chemicals Act and all things Honest.

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Jessica Alba promotes Honest at the 2012 Plush Event
Monday, June 11th, 2012
Filed under: Gallery Updates, Multimedia, Public Appearances, Side Projects, The Honest Company ∣ 1 Comment

Jessica Alba attended the 2012 PLUSH event in Los Angles on Sunday June 11th, 2012 to talk/promote the Honest Co . At the one-day event for parents “to experience all the best luxurious, innovative and eco-friendly baby products and services in one place. Click on the previews above to view more photos.

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Jessica Alba at the Glamour Women of the Year Awards 2012
Wednesday, May 30th, 2012
Filed under: Gallery Updates, Public Appearances, The Honest Company ∣ 1 Comment

Jessica Alba opted for a classic Alexander McQueen frog for the Glamour Women of the Year Awards 2012 in London last night (May 29, 2012), where she was awarded the Entrepreneur Of The Year Award for her new eco baby venture, The Honest Company.

During the acceptance speech Jess paid tribute to her hubby Cash Warren for pushing her to start the company. “My husband’s an entrepreneur,” she said in her acceptance speech. “He inspired me.” Click on the previews above to view more photos.

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Jessica Alba attends the 2012 Outstanding Mother Awards
Friday, May 11th, 2012
Filed under: Gallery Updates, Public Appearances, The Honest Company ∣ 0 Comments

Jessica Alba attended the 2012 Outstanding Mother Awards wearing a Narciso Rodriguez dress with Giuseppe Zanotti heels. The event recognized “exceptional women for successfully building their careers, nurturing their families, and helping improve the lives of others” was held at The Pierre Hotel on Thursday (May 10) in NYC.

The day before, Jessica attended the Big City Moms Biggest Baby Shower Ever event with her mother Cathy. Where she wore a Carven top and skirt with Giuseppe Zanotti heels and a Proenza Schouler bag. Click on the previews above to view more photos.

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Jessica Alba at the First West Coast FABB Fashion and Beauty Blog Conference
Tuesday, May 1st, 2012
Filed under: Gallery Updates, Public Appearances, The Honest Company ∣ 0 Comments

Jessica Alba, attended the First West Coast FABB Fashion and Beauty Blog Conference, hosted by Lucky Magazine in Santa Monica on April 30, 2012 to talk about the Honest Company.  Click on the previews above to view more photos.

Jessica Alba might be known best as a Hollywood A-lister, but the actress spends a ton of time these days sourcing good-for-the-earth/good-for-your-baby products to go in her online shop, The Honest Company. Today at FABB, Alba and her business partner, Christopher Gavigan, sat down with Lucky EIC Brandon Holley to discuss everything from eco aesthetics to…well…poop:

  • On the need for nice-looking, earth-friendly products: “Why do the organic things have to be brown or beige or oatmeal? Why can’t it be cute?”
  • On the importance of petroleum-free diapers (besides the obvious ones): “If your baby is like mine and decides to eat her diaper, our diapers won’t hurt her.”
  • On the power of bloggers: “People who used to want to invest in wall street now want to invest in people like you. Investing in good ideas and investing in women is important today.”
  • On balancing work and family: “I had two hours of sleep last night. Thank god for makeup. I wish there were 48 hours in a day and two of me. I always feel like I compromise.”

Alba is wearing an Alice & Olivia sweater (buy a similar top here), Topshop trousers (buy a similar pair here) and Giuseppe Zanotti heels (shop ‘em here).

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Jessica Alba to Release Her First Book ‘The Honest Life’ next year
Tuesday, March 20th, 2012
Filed under: News & Rumors, The Honest Company ∣ 3 Comments

Jessica Alba is expanding her empire by releasing her first book ‘The Honest Life’ next year, that will offer tips on how to create a non-toxic home, from design tips to some of Alba’s favorite family recipes. This will also mean an opportunity to meet her if she goes on a book tour which hopefully also includes Europe.  Read the article from People below:

Jessica Alba: actress, wife, mother, and now, author!

Alba, 30, will release The Honest Life, a how-to handbook based on her mission of creating a natural, non-toxic life for her family.

“It’s totally crazy but amazing,” Alba tells PEOPLE of her book news, adding of her lifestyle, “I’m not extreme. This book is for people who are in the middle but want to create a healthier life, like me.”

The actress recently launched her first business, The Honest Company, with business partner and co-author Christopher Gavigan. And her book will detail her life as a mother and entrepreneur, seeking to give her children, Honor, 3 and Haven, 7 months, a better and safer start in life.

The Honest Life will offer tips on how to create a non-toxic home, from design tips to some of Alba’s favorite family recipes. “Honor’s favorite meatball recipe will be in there,” says her mom.

“And I always hide flax seeds in everything,” she explains, keeping it healthy but still tasty for her two girls. The book will also include beauty tips including “homemade” treatments to incorporate into your routine. Among them: simple, fun DIY family projects (Alba and husband Cash Warren refinished furniture for daughter Haven’s room), tips on making sure your home is filled with only the purest of materials and inexpensive ways to find your own authentic style.

“It will be easy and fun and I want it to be really colorful,” says Alba. “I’m a crazy foodie. I love doing projects with my kids. Everything in this book will be something meaningful that I’ve incorporated into our lives. I wanted some kind of handbook with all the information I was consuming so I could apply it in a practical way.”

The Honest Life will be published in early 2013 by Rodale.

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Jessica Alba and her 2 girls cover Parenting’s april issue
Thursday, March 15th, 2012
Filed under: Gallery Updates, Interviews, Magazines, Photoshoots, The Honest Company ∣ 1 Comment
The mom of two opens up in Parenting’s first-ever “Natural” issue (April, on stands now) about the “Aha” moment that led her to launch the Honest Company (Honest.com), getting back her pre-baby body, the kind of mother she’s becoming, and how she’s finally learned to deal with paparazzi.  Interview highlights include:
  • On explaining the press to her kids: “When the paparazzi follow us, and [Honor] asks me what they’re doing, I tell her, ‘They’re just taking pictures, isn’t that silly?’ I don’t want her to have anxiety, so I tell her they do that to everyone, not just our family.”
  • On her parenting style: ”I’m the disciplinarian. I think it’s because I was kind of a naughty kid myself: I’d push my parents’ buttons and test them to see how much I could get away with.”
  • On what matters most: “Before I had kids, I was always so focused on my career…Nothing else really matters to me [now] aside from my children and their well-being.
  • On what inspired her to launch the Honest Company (Honest.com), and create baby products that are as good to look at as they are for the earth: “Once I had bought brown diapers, telling myself, ‘You know what, they’re not cute, but they’re all-natural.’ I was resigned to the fact that anything healthy wasn’t going to be attractive.“

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Jessica Alba at the 3rd Annual Diane Von Furstenberg Awards
Saturday, March 10th, 2012
Filed under: Charity, Gallery Updates, Public Appearances ∣ 0 Comments

Jessica Alba looked amazing as per usual at the 3rd Annual Diane Von Furstenberg Awards held at United Nations in NY last night. Click on the image above to view more photos.

thanks to my lovelies Jen Atkin n Lauren Andersen for purrrrtying me up for the Tina Brown and Diane von Furstenberg host The DVF Awards, a celebration dinner to recognize and support women who are using their leadership, courage and strength to transform the lives of other women. The four nominees are Panmela Castro (Rede Nami), Jaycee Dugard (The JAYC Foundation, Inc.), Layli Miller-Muro (Tahiri…h Justice Center), and Chouchou Namegabe (Association des Femmes des Médias du Sud Kivu). Honorees receive $50,000 from the Diller-von Furstenberg Family Foundation in support of their organization (U.S. 501c3) to further their work. Oprah Winfrey will be honored with The Lifetime Leadership Award, which is given annually to an individual who has dedicated her entire life and body of work to instilling in other women the courage to fight, the power to survive and the leadership to inspire. – Jessica Alba  (Facebook).

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LATEST PROJECTS
ESCAPE FROM PLANET EARTH
Jessica Alba as Lena (Voice)
Status: Released
Director: Callan Brunker
More: Info | Photos | official Site



A.C.O.D.
Jessica Alba as Michelle
Status: Awaiting Release
Director: Stu Zicherman
More: Info | Photos | official Site



Machete Kills
Jessica Alba as Sartana
Status: Post Production
Director: Robert Rodriguez
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Sin City: A Dame To Kill For
Jessica Alba as Nancy Callahan
Status: Post Production
Director: Robert Rodriguez & Frank Miller
More: Info | Photos | official Site



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The Honest Life
The Honest Life recounts Alba’s personal journey of discovery and reveals her tips for making healthy living fun, real, and stylish, while offering a candid look inside her home and daily life. She shares strategies for maintaining a clean diet (with favorite family-friendly recipes) and embraces nontoxic choices at home and provides eco-friendly decor tips to fit any budget. Alba also discusses cultivating a daily eco beauty routine, finding one’s personal style without resorting to yoga pants, and engaging in fun, hands-on activities with kids. Her solutions are easy, chic, and down-to-earth: they’re honest. And discovering everyday ways to live naturally and authentically—true to you—could be honestly life-changing. - HONEST.COM/thehonestlife
The Honest Company
The Honest Company is a newly created brand that passionately believes that all parents should have access to safer, healthier family products that don’t break the bank. Parents are becoming increasingly concerned about poorly regulated, chemically-laden, baby products, but the alternatives are often expensive, inaccessible, and bland. The need and desire for affordable and non-toxic products – e...specially baby diapers and essentials – is greater than ever.

In response to this market gap, The Honest Company offers a monthly subscription service providing expert curated children’s products consisting of what mom’s need most, all conveniently delivered to subscribers’ front-doors!

"When I became a mom, I finally became the person I am, that I always should have been," she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."

FOR MORE INFORMATION VISIT HONEST.COM
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Jessica Alba Supports….
"As a mother, I cannot imagine what it must be like for parents who cannot afford the most basic necessities for their babies. No child, regardless of his/her family's socio-economic status, should ever be without diapers, food, clothing or hygiene items. Our goal is to help alleviate some of the burden on these families by providing them with these essentials."

FOR MORE INFORMATION VISIT BABY2BABY.ORG

"I was alarmed to learn about all the potential harmful products in my home and lifestyle – like toxic chemicals in plastics used to make baby bottles, brain toxins in children’s toys, carcinogens in my cleaning products… the list went on and on!

Please stand with me as concerned citizen and parent and take action today. Ask your Senators to support the Safe Chemicals Act of 2011. This new bill that would increase the safety of chemicals used in your consumer products, increase public access to health and safety information, and protect vulnerable populations like pregnant women and children."

FOR MORE INFORMATION VISIT SAFERCHEMICALS.ORG
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