Wednesday, March 5th, 2014

Jessica Alba’s Guide to Reinventing Yourself

In just a few short years, she went from being a hot starlet to an eco-crusader and savvy entrepreneur. All it took was passion and a single-minded focus on protecting the earth, for her kids and yours. Get a sneak peak at our cover interview right here.

On how people who don’t kiss their kids on the mouth are sorta weird
“Really? Why?! It’s your baby. People allow dogs to lick at their mouths.”

On her gal pals from Mommy and Me
“They’re some of my closest girlfriends. It’s weird when we’re doing normal mom things and there’s paparazzi around. That’s the only thing that makes everyone uncomfortable.”

On what she and her husband, Cash Warren, are addicted to“All he watches is sports. Fantasy football is so annoying—there’s always a game on. Though he says I’m addicted to Instagram, so it goes both ways!”

On her love of Craigslist
“I bought my hot pink desk off Craigslist. I have a problem. I love vintage furniture, and refurbishing is one of the most eco things you can do. I also got a couple of cool chairs and Danish mid-century credenzas off of Craigslist.”

Find out where Jessica gets her parenting advice, the biggest challenge she faces as a mom, and how her marriage to Cash Warren has changed. It’s all in the April issue of REDBOOK—on newsstands March 11—or download the iPad edition here.

Wednesday, November 13th, 2013

Jessica Alba and friend/Make-up artist Lauren Anderson are featured in The Hollywood Reporter‘s Beauty Issue, which looks back at the top 25 beauty moments of the past year.

“We met at her 14th birthday party,” says Alba. “It was a ’70s-themed party; everyone had to dress up.” Adds Andersen: “I wardrobed all of our friends.” Alba: “It was amazing, she really went for it, and that’s when I knew, ‘Yeah, that’s my dog right there.’ ”

normal_030WHEN: The Golden Globe Awards, Jan. 13

WHY IT MATTERS: An unexpected beauty move delivered the best look of the night and made coral-orange lips the “it” color.

MUST-HAVE PRODUCT: Hourglass Opaque Rouge Liquid Lipstick

The inspiration for Alba’s bold lip was her strapless melon-hued Oscar de la Renta mermaid gown. Much like the dress, the makeup needed to be “classic with a touch of something unexpected,” says Avon Global Celebrity makeup artist Lauren Andersen.

For a “warm and glowy” complexion, Andersen used tinted moisturizer, a light dusting of rose pink Hourglass blush and a soft neutral eye palette of espresso liner and sand shadow. “With the rest of the face soft and pretty, her lips were ready to take on all of the focus,” says Andersen, who painted Alba’s pout vibrant orange with Hourglass Opaque Rouge Liquid Lipstick in Riviera, a long-wearing matte lipstick.

Her Globes moment ignited the year’s citrus-hued lipstick frenzy on the red carpet (worn by Drew Barrymore, Selena Gomez and Bella Thorne) and on the spring 2014 runways (spotted at Prabal Gurung, Rag & Bone, DKNY). Says Andersen: “It’s fun to be experimental with beauty, and a bold lip is an easy way to play.” Speaking of playing, Alba and Andersen have known each other since their early teens, when they staged photo shoots from Caboodles kits full of makeup. Says Alba, 32, “We would go to the mall [where] every color eye shadow was glittery. It was like a budget version of A Midsummer Night’s Dream. Glitter everywhere! [Working with Andersen] feels like that, just fun.”

 

Monday, October 14th, 2013

The gallery has been updated with scan scans Health magazine’s October 2013 issue. CLICK HERE to view the gorgeous outtakes shot by Marc Baptiste.

Thursday, April 25th, 2013

Jessica Alba is not one of those celebrities who will say she lost weight, post-baby, from “running around after her kids.” She is straight-up honest about how hard it was to get her body back. Her secret? She wore not one but TWO girdles. “It was brutal; it’s not for everyone,” she said, in a new interview with Net-a-Porter‘s The Edit magazine. “I wore a double corset day and night for three months. It was sweaty but worth it.”

his is probably my favorite interview ever with Jessica because she was refreshingly honest about her life as an actress, mother of two young girls, wife, and entrepreneur. For example, she recently started the Honest Company, which sells natural and eco-friendly products, and talks about how it was harder to get off the ground than she expected. “I had lots of doors shut in my face, which forced me to get behind the idea in a genuine way,” she says. “I would cry, tell Cash it wasn’t possible; I was crazy. And he would say, ‘Well, approach it differently. What can’t people wrap their heads around?’”

Also, she admits that she’s not good at balancing “it all.” I can totally relate to this idea—I admire women who can do three things at once, but I’ll never be one of them. “I don’t balance. I’m so embarrassed I was late [Alba was still on her way home when I arrived], but I was cleaning up and trying to be a good auntie to the birthday girl and a good friend to my girlfriend. I don’t balance well. I just try to do the best I can.”

Photoshoot by David Bellemere

 

Magazine scans

 

Tuesday, August 14th, 2012

Two months after shooting the covershoot (see pics here) with photographer Ben Watts, Jessica’s Self cover along with interview excerpts and outtakes have been released.

This Marks Alba’s third cover for the magazine (previously July, 2005 & February, 2010). Check out the interview and outtakes below, and scans to follow ones it becomes available in the UK.

On Landing the cover: “It’s an honor to be asked to be a part of SELF magazine. I really love what SELF stands for and what it does for women and women’s confidence. I loved the clothes at the shoot—I thought they were really fun and colorful.”

Her Cause: Alba’s company, Honest, makes and sells eco-friendy baby, bath, body and household products. A portion of proceeds goes to children and families in need via Baby2Baby.

How you can help: Call your senator to support the Safe Chemicals Act, which would require testing of chemicals in household products. Or visit Honest.com for info on Baby2Baby, her company’s nonprofit partner.

The Spark: “I found my daughter Honor sitting in her crib, eating these tiny beads from the inside of her diaper. They were all over her face. It was a moment of terror.”

The Harsh Reality: “Thankfully, Honor was OK, but it was so crazy, and I felt guilty afterward. I worried that I’d poisoned my daughter—and these were eco-diapers! I found ones that seemed safer, but they leaked, so I had to use two at once, and they were already so expensive. The more research I did, the more irritated I got. Most parents don’t have time to do all this research—they need a company with products they can trust. I wanted to create that.”

The Hope: “If you have toxic chemicals in your dish soap, laundry detergent, lotion, mattress and food, they get into your system and add up. It’s cumulative. My philosophy is that if we can try to eliminate all those little bits along the way, everyone will have a better shot. I want people to know that they have the power to make different choices for themselves and for their family. That could save lives.”

The Advantage: “I can’t think of a better way to spend my work life than on a movie set. But with people following me when I go out and everyone wanting me to endorse things, I thought, I can either go into a cave and hide or use my access to influence something I’m passionate about. So I turned the attention into a positive by offering safe, nontoxic, affordable but high-quality products for families, all from one place.”

The Passion: “It took me 3 1/2 years to launch The Honest Company. When things didn’t go smoothly, I’d get really upset. I worried that I was wasting so much time and money! But my husband, Cash, would tell me, ‘You didn’t waste anything. Look how much you’ve learned.’ His perspective kept me going.”

Thursday, June 21st, 2012


The paparazzi tracked down Jessica at a mansion in the Hollywood Hills on (Friday June 15th, 2012) where she was shooting the September cover for Self Magazine. Cannot wait to see the final result. Click on the previews below to view more photos.

June 12Out for lunch at Deli in LA
June 13Leaving the Son of a Gun restaurant in LA
June 14Out in Brentwood
June 15Shopping at Cost Plus World Market in Westwood
June 15At a photoshoot for Self Magazine in the Hollywood Hills

Tuesday, May 15th, 2012

Jessica Alba is the June 2012 cover girl for Marie Claire, marking her 3rd cover for the magazine (previously in August 2005 and March 2008). High quality scans will be added as soon as I get my hands on the magazine. In the meantime check out the interview highlights, outtakes and behind the scenes footage below.

When it comes to really famous people, the ones we identify in our brains as belonging to a special breed of superhumans—glossy, glam, and perpetually camera-ready—it’s easy to forget that, to those in their inner orbit, they’re actually just normal, regular people. Somebody somewhere sees George Clooney’s number pop up on the caller ID and says, “Him again?” Or, as is the case today, when a visitor arrives at a small, modern Los Angeles building in an industrial part of town for a meeting with Jessica Alba, the guy she shares an office with shrugs indifferently and mumbles, “I think she’s upstairs?” before returning to his feverish typing.

These nondescript offices are the headquarters of The Honest Company, a kind of Amazon for nontoxic, environmentally friendly baby products and household supplies that Alba launched earlier this year. Alba loves coming to work here, a paparazzi-free zone where she’s absolved of having to preen and pose. It’s obvious as she bounds down the stairs to meet me that she savors the regular-ness of having an office, replete with coffeemaker and a fridge filled with yesterday’s lunches. To the cubicle jockeys who inhabit the space, she’s “just Jessica,” another clock-puncher who parks her SUV (outfitted with two car seats for daughters Honor, 4, and Haven, 9 months) alongside everyone else’s, and who shares mommy war stories without feeling exposed or judged—like the time she and her husband, film producer Cash Warren, found Honor lying in her crib eating particles of her diaper, which had fallen apart. The event crystallized Alba’s interest in safe, sustainable products, including disposable diapers, which The Honest Company delivers monthly to subscribers for upwards of $80 per month.

“I started working on this three and a half years ago,” Alba tells me. “I took a year off from acting when I had Honor, and I was home with her, diapering her, cleaning up after her, and I had a real frustration that I couldn’t find healthy, nontoxic, and affordable products that actually worked. So I decided I needed to do something about it while my family and friends have young children.”Yet despite Alba’s best efforts to come across as just another mom, she is—let’s face it—anything but. As she leads me to a conference room, I can’t help but stare at her enviable form and wonder: Is that what jet-black J Brand skinny jeans are supposed to look like on a human body? Would those Margiela for Opening Ceremony black boots make my legs look that long? If I ran out and bought an identical rose-gold channel-set diamond ring that spans two fingers, would that technically make me a stalker or just an admirer?

 

Though Alba clearly relishes being a businesswoman, her latest role is as a fashion darling, a woman whose every ensemble, whether for a movie premiere or sandbox play-date, is photographed and quickly dispatched to celebrity magazines and blogs that feverishly monitor her unique sartorial choices. Despite what the tabloids suggest about the symbiotic relationship between celebrities and the fashion world, actresses like Alba—true trendsetters—are rare. It could be argued that the fashion flock are harder to impress than the Hollywood machine. But thanks to her infallible Cali-cool style and fluid transition from streetwear to couture, honed from years of red-carpet swanning, Alba is a favorite among the most rarefied of designers—Alber, Donatella, Narciso, to name just a few—who decide whom they dress (and not the other way around). She’s managed to totally remake her image, trading her postpubescent-boy fan base for fashion’s überchic style arbiters and the legions who follow them. “She is an extraordinary beauty,” says Narciso Rodriguez. “Her style is her own, and it has made her someone to watch.”

“She has a perfect body, sexy with curves,” effuses Donatella Versace. “She is true to herself. She always looks fresh, never vulgar.”

Alba, 31, has come a long way. Early in her career, she was often showcased in Maxim-ready looks, from jeans and halter tops to body-hugging dresses, that played up her lean yet impossibly curvy 5’7″ frame to eye-popping effect. “I had a show [Fox’s Dark Angel] that premiered when I was 19,” Alba explains. “And right away, everyone formed a strong opinion about me because of the way I was marketed. I was supposed to be sexy, this tough action girl. That’s what people expected.”

Even when she dressed demurely, her killer body always took center stage. “I felt like I was being objectified, and it made me uncomfortable,” she concedes. “I wanted to be chic and elegant!”

In recent years, owing to marriage, motherhood, and the maturity that comes from more than a decade in Hollywood, Alba has grown more assured of herself and how to work her figure in her own way. “Now that I’m older, I’ve learned how to own it, but I’m still not very overt,” she says. “There are some women who dress for men. I dress for myself. It took me some time to get here. Being a mom and feeling grown-up have helped. Now if I’m going to wear something short, it has to have a high neck or a little sci-fi toughness to it, an edge.”

Read Jessica’s full interview when the June issue of Marie Claire hits newsstands on May 22.

Thursday, March 15th, 2012
The mom of two opens up in Parenting’s first-ever “Natural” issue (April, on stands now) about the “Aha” moment that led her to launch the Honest Company (Honest.com), getting back her pre-baby body, the kind of mother she’s becoming, and how she’s finally learned to deal with paparazzi.  Interview highlights include:
  • On explaining the press to her kids: “When the paparazzi follow us, and [Honor] asks me what they’re doing, I tell her, ‘They’re just taking pictures, isn’t that silly?’ I don’t want her to have anxiety, so I tell her they do that to everyone, not just our family.”
  • On her parenting style: “I’m the disciplinarian. I think it’s because I was kind of a naughty kid myself: I’d push my parents’ buttons and test them to see how much I could get away with.”
  • On what matters most: “Before I had kids, I was always so focused on my career…Nothing else really matters to me [now] aside from my children and their well-being.
  • On what inspired her to launch the Honest Company (Honest.com), and create baby products that are as good to look at as they are for the earth: “Once I had bought brown diapers, telling myself, ‘You know what, they’re not cute, but they’re all-natural.’ I was resigned to the fact that anything healthy wasn’t going to be attractive.

Tuesday, February 28th, 2012

Jessica Alba looks absolutely define, flawless, effortless, stunning etc etc on the cover and pages of the new issue of Los Angeles Confidential magazine to promote the Honest Co.  Click here to watch the cover shoot and hear photographer Brian Bowen Smith praise Jess.

When Jessica Alba was pregnant with her first daughter, Honor Marie, in 2008, her mother told her about all the products she’d need to buy. “It was, ‘You have to start using this, you have to start using that,’” recalls Alba. “Of course I wanted the safest, healthiest environment for my baby.” But when Alba started checking out the labels of baby items and everyday household products, she was taken aback at the sheer volume of chemical ingredients they contained. “I thought, This is nuts—it’s insane. How is this even legal?” Now, in addition to daughters Honor and Haven Garner (born last August), Alba is parenting a new addition: She’s the cofounder of the subscription e-commerce enterprise The Honest Company (honest.com), which offers consumers a monthly delivery of bundles of nontoxic, plantbased, beautifully designed baby and family essentials, including diapers, bath and skincare products, and home cleaning supplies.

Listening to Alba talk about the company, one quickly realizes she’s at least as passionate—likely more—about this project as she is about anything she’s done on the big or small screen.

“It stems from being a mom,” she says. “When I [was pregnant the first time] and started shopping in stores and online, it was just horrific seeing all these toxic chemicals [in baby products], which can contribute to everything from cancer to autism. I have the time and the means to shop around and find the best products, but most people don’t. I wanted to come up with one brand people could trust. You can have baby items that are cute and eco-friendly, with delivery right to your door.”

Alba partnered with ShoeDazzle and LegalZoom founder Brian Lee, pricegrabber.com executive Sean Kane, and environmentalist (and husband to actress Jessica Capshaw) Christopher Gavigan—she’s a huge fan of Gavigan’s book, Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home. “You see packages in stores, and maybe the box is oatmealcolored or there’s a green leaf on it, and you think it’s eco-friendly,” says Alba. “We just assume it’s better for us, but the packaging doesn’t mean anything.”

From the moment she first envisioned the company, the actress knew she wanted to do much more than just have her name on products. “Three years ago I conceptualized it, and I was all on my own,” she says. “Everyone thought I was crazy for wanting to do a consumer-products company. They were like, Why don’t you do a perfume? Or, Why don’t you do a fashion line? Then when I said I wanted to do one that was geared toward children, everyone thought I was even more crazy,” she says with a laugh.

“[And] when I said I wanted to make safer, nontoxic products, people were like, ‘What does that mean? And why and how will it be different from anything else out there?’ They thought I was nuts for wanting to launch with more than 20 products, but I know what it takes to put together a household, and I know how many products you actually go through as a parent. When we surveyed other parents, they had the same thoughts I did, so I wasn’t totally crazy—thank God.” CLICK HERE to read the rest of the article.

Sunday, December 11th, 2011

Life is coming up roses for Jessica Alba, with a new baby joining her young family, an evolving sense of self, and a passion project that reveals a different side to her.

Striding across her open-plan office in Los Angeles’ Santa Monica, Jessica Alba barely turns a head. She’s a regular here; the five people working away at their desks go about their business, unfazed by her presence. Settling into a chair opposite, Alba smiles—a dazzler instantly familiar from many a movie poster and red-carpet appearance. She’s fresh from a planning meeting and lays her new iPhone 4S on the table next to her. These days, having the gadget within reach is more about maternal accessibility than a desire to check emails, text messages or Twitter feeds.

Alba, like any modern mum, has a lot on her plate. There’s baby daughter Haven Garner, born this past August; Haven’s headstrong older sister, three-year-old Honor Marie; her nearly-four-year-old marriage to producer Cash Warren, 32; and Alba’s acting career. In almost 20 years she has leapt from small screen to silver screen—following bit parts, she broke out as the lead in the James Cameron-created series Dark Angel in 2000, before making her mark in cinemas in Honey, Sin City, and Fantastic Four. Most recently, the California-born actress, 30, starred in Spy Kids 4: All the Time in the World, and she’ll be heard later in 2012 as the voice of Lena in the animated Escape from Planet Earth.

But what Alba’s really excited about today is the new business venture that’s dominating her schedule. “It’s an eco household-and-baby consumer product line,” she explains proudly of The Honest Company, a web-based enterprise situated here in Santa Monica. Set to launch this month, it will be marketed with the tag line: “honest baby products for the next generation”.

“Our core item will be diapers,” says Alba, adding that the idea behind the brand came when she was pregnant with Honor. “We also have household cleaning products and bodycare products.” Alba is quick to stress that the range of environmentally-friendly items, to be available through the site thehonestcompany.com, will be “accessible and affordable. If something is healthy and non-toxic, it is usually at a premium price point. We aren’t going to be the cheapest, but certainly not the most expensive.” Early buzz is strong, with almost 7,000 followers checking out Alba’s frequent posts on the company’s Facebook page.

Such a venture reveals a different side to the actress, more commonly associated with big-budget blockbusters, a contract with cosmetics company Revlon, and being named on lists of the world’s most beautiful women. But this is no vanity project. “When I started to talk about doing something with consumer products, a lot of people were like, ‘Huh? Why not fashion or bags like most actresses?’” she says. “But this is what I am passionate about; it affects the health of not only my children, but all children.”

Not that Alba is short on sartorial savvy. Today, she is the picture of effortless cool in a Vanessa Bruno blazer and fitted 7 For All Mankind jeans. Ask her about red-carpet staples, and she easily rattles off names like Ralph Lauren, Prada and Diane von Furstenberg. “If I want to be more edgy,” she adds, “I will go with Proenza [Schouler], Lanvin, Versace or Dolce & Gabbana.” Her pregnancy style was guided by a far simpler desire, familiar to many women: “I didn’t want to feel frumpy,” she says. “I still wanted to feel beautiful, elegant, chic and playful—if I could. Especially because you feel so sick, hot, achey, swollen and all of those wonderful things that come with being pregnant.”

Alba’s shape post-Haven has been more familiar to her than it was after having Honor. “[When I was pregnant] with Honor, I didn’t make the healthiest choices when it came to eating,” she says. “All of a sudden, I had gained over [30 kilos]. I stopped weighing myself after that. With Haven I didn’t gain as much, so [afterward] I was closer to where I felt comfortable in my own skin.” She also works out with a personal trainer three times a week, often alongside Cash. “It’s fun and another way we get to spend time together,” she says with a grin.

Alba readily admits that managing her life requires assistance—the couple have a nanny (a sister of her sister-in-law; Alba thinks of her as a little sister and an aunt to the girls)—and that there are moments when it all seems too much. “It’s overwhelming. I don’t consider myself a lot of the time. I think a lot of mums do that, try to be everything to everyone all the time. I make mistakes. I do try to do way too much.” But that doesn’t stop her from taking on more, starting with a few questions from InStyle

What did you find most surprising about becoming a mother? “That I felt completely different. I really came into myself as a person. Before, I was always working for my identity. And then you take the focus off of yourself. I was probably—definitely—a bit of a narcissist. When you are young and an actor and driven, it’s a bizarre state of mind to be in at times. I was so focused on things that didn’t matter at the end of the day. Now I have what I do for a living in perspective. Working was everything to me, my entire identity, and once I got to step away from it, everything changed.”

What is different with the second baby? “I’m more relaxed. Every sneeze or runny nose or little bump on the head that would have freaked me out before…I am more easygoing with that sort of thing. And the sense of knowing that I can get Haven to stop crying. It was all new with Honor and I wasn’t confident, and she could feel that so she continued to cry. That didn’t happen a lot, but when it happened I felt like I would crack.”

How does Cash feel about being the only guy in an all-female household? “He’s totally great and a real hands-on dad. He’s just such a nice, good person…His biggest thing is that he doesn’t like the idea of them growing up and dating! He’s kidding, but I can tell he’s kind of thinking of the future already.”

 

Jessica Alba never leaves home without…

Her go-to gadget: “I just got the new iPhone 4s and I haven’t really figured out how to use it; I have the iPad at home. I had a BlackBerry before, so it’s all kind of new.”

Haven’s must-haves: “With a baby you always have diapers, and diaper wipes, and a change of clothes – the essentials. And a pacifier of course.”

Honor’s must-haves: “She likes to carry around different princesses, like Jasmine or Rapunzel or a Barbie, or some kind of dolly. Honor loves to carry around random things that she finds for the day, like sunglasses or binoculars. It changes all the time…Honor is really girly. She likes to dress up, try on my high heels and play with purses.”

Keeping Honor entertained: “We always take a change of clothes — she’s three and likes to play in puddles and everything else. There’s always a coloured pencil or crayon and something for her to doodle on because there are moments wherever we are that she’s sitting and will want to do something. I think we started doing that when she was around 18 months old – that period when you can tell them to stop putting things in their mouth and to draw on the paper.”

Stroller derby: “Always a double stroller, never two separate ones — one sits in front and one behind.”

I splurge on: “My kids and my house. I’m always doing things to my house. I go that bit extra: I designed my furniture and had it made in an eco-friendly way.”

Pick up the new issue of InStyle, on newsstands now.

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