Thursday, April 3rd, 2014

breakfreeJessica Alba is supporting a brand new campaign which is urging women to break free of self-doubt and support each other in achievements.

Research shows that women experience self-doubt, largely through fear of peer judgement and that it is mutual encouragement from other females that can help them break free to feel their best.

The research comes as Braun and Jessica Alba launch the #Breakfree campaign, calling on women worldwide to support and encourage each other in an effort to break free from self-doubt and feel their best.

Jessica Alba, who was recently named as the brand’s new Beauty Ambassador, said, “I completely relate to feelings of self-doubt and feeling judged but, happily, I also know personally how wonderfully empowering female positive reinforcement is. I’m asking women to say, show and share their support to female friends, family, colleagues – sisters everywhere. Let’s give each other the confidence to break free from self-doubt and all walk that little bit taller. Think of a woman you admire today and tell her!

Alessandra Dolfini, Global Braun Marketing Director, explains, “Our campaign is about encouraging women to express positivity towards each other and stop judgment. We are launching this campaign with the hashtag #breakfree. We want to spark a positivity chain whereby women share messages of support with women they admire and respect – let’s start a sisterhood movement that’s too irresistible to stop.

Print Ads and commercial clips were released last week, which you can view below:

Wednesday, March 5th, 2014

afpbraun6n-1The actress will appear in a print, TV and online ad campaign for the German company, which sells devices like hairdryers and hair straighteners.

Braun is delighted to announce the signing of world renowned actress and beauty icon, Jessica Alba, as its new Beauty Brand Ambassador.

The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in-store – rolling out from March 2014.

“Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great Mum,” said Alessandra Dolfini – Global Braun Marketing Director.

Braun’s female product heritage lies in creating beauty devices that, at the touch of a button, remove the barriers to achieving beautiful hair and skin. Braun wants every woman to glow inside and out with the confidence that comes with feeling beautiful and Jessica is the ideal woman to help communicate this.

Jessica Alba is an actress, a known supporter of women’s causes and mother of two girls. Jessica’s acting career began at the age of 12. After studying at the Atlantic Theatre Company with founders William H. Macy and David Mamet, she went on to star in James Cameron’s Dark Angel, gaining worldwide recognition. She has since made over 25 feature films such as The Fantastic Four and Sin City that have earned a combined box office total of over $800 million, including comedies and dramas, from gritty independents to major studio blockbusters.

Jessica’s upcoming films include Dear Eleanor, Barely Lethal, Sin City: A Dame To Kill For and How To Make Love Like An Englishman opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell.

Wednesday, November 13th, 2013

Jessica Alba and friend/Make-up artist Lauren Anderson are featured in The Hollywood Reporter‘s Beauty Issue, which looks back at the top 25 beauty moments of the past year.

“We met at her 14th birthday party,” says Alba. “It was a ’70s-themed party; everyone had to dress up.” Adds Andersen: “I wardrobed all of our friends.” Alba: “It was amazing, she really went for it, and that’s when I knew, ‘Yeah, that’s my dog right there.’ ”

normal_030WHEN: The Golden Globe Awards, Jan. 13

WHY IT MATTERS: An unexpected beauty move delivered the best look of the night and made coral-orange lips the “it” color.

MUST-HAVE PRODUCT: Hourglass Opaque Rouge Liquid Lipstick

The inspiration for Alba’s bold lip was her strapless melon-hued Oscar de la Renta mermaid gown. Much like the dress, the makeup needed to be “classic with a touch of something unexpected,” says Avon Global Celebrity makeup artist Lauren Andersen.

For a “warm and glowy” complexion, Andersen used tinted moisturizer, a light dusting of rose pink Hourglass blush and a soft neutral eye palette of espresso liner and sand shadow. “With the rest of the face soft and pretty, her lips were ready to take on all of the focus,” says Andersen, who painted Alba’s pout vibrant orange with Hourglass Opaque Rouge Liquid Lipstick in Riviera, a long-wearing matte lipstick.

Her Globes moment ignited the year’s citrus-hued lipstick frenzy on the red carpet (worn by Drew Barrymore, Selena Gomez and Bella Thorne) and on the spring 2014 runways (spotted at Prabal Gurung, Rag & Bone, DKNY). Says Andersen: “It’s fun to be experimental with beauty, and a bold lip is an easy way to play.” Speaking of playing, Alba and Andersen have known each other since their early teens, when they staged photo shoots from Caboodles kits full of makeup. Says Alba, 32, “We would go to the mall [where] every color eye shadow was glittery. It was like a budget version of A Midsummer Night’s Dream. Glitter everywhere! [Working with Andersen] feels like that, just fun.”

 

Friday, October 11th, 2013

It was only a week ago when I personally realized that Alba got herself a new stylist(s), and fashionista.com have confirmed the news. Check out the article below:

normal_002Everyone stop. Jessica Alba has switched up her stylists.

Successful styling and denim-designing duo Emily Current and Meritt Elliott have confirmed to us that they are currently Alba’s stylists. And as any It’s a Brad Brad World fan knows, Alba’s styling duties used to go to Brad Goreski. We thought we noticed fewer pops-of-color in her wardrobe…

Seriously though, we’d heard rumors that Alba had decamped to Current and Elliott a few months ago, and were fairly surprised, as Goreski seemed to have upped Alba’s fashion game considerably. Under his care, she went from one of those pretty celebs whose clothes we never really notice to a best dressed list regular whose outfits both on and off the red carpet made us supes jealous. Plus, she did a lot for Goreski by becoming his first big celebrity client after he left Rachel Zoe to start his own business.

Of course, Alba still looks great, if a bit more refined and elegant (hello, strapless Dior!), since hiring Current and Elliott.

A rep for Goreski declined to comment on the split. Radar Online has some (unconfirmed) ideas: Their sources say that Rachel Zoe wanted to sabotage him. “Rachel’s friends, some of whom are mutual friends of Jessica, pressured Jessica to leave,” said the ‘insider.’ “But Jessica isn’t switching to Rachel because a common complaint about Rachel is that she just doesn’t give her clients enough time.”

However, a reliable source tells us that it was not Zoe, and that Alba simply crossed passed with the stylists and really jived with them. As fun as the drama would be, our sources say there wasn’t much.

All we know for sure is It’s a Brad Brad World is down one potential celebrity cameo (we guess Minka Kelly will have to suffice), if that show actually comes back for another season. – Fashionista

Monday, September 17th, 2012

People Magazine have named Jessica Alba Denim Style Setter of the Year!  as part of their 10 Best Dressed of 2012 list.  No lies to be found in the statement below: .

She’s got the most enviable denim collection in Hollywood, from skinnies and flares to colored and prints, so it’s no wonder People StyleWatch named Jessica their “Jean Queen” in the October issueCLICK HERE to find out what brand jeans she is wearing in some of her best looks from 2012

JESSICA: THE JEAN QUEEN

Nominated by: Lauren Conrad
There’s no doubt that no one does denim better than Jessica Alba. She’s got jeans in every color of the rainbow, every print under the sun and every cut known to man – and gets them all right. Fellow casual-style maven Conrad gives Alba the nod for proving that the only limit to what you can do with denim is your imagination.

Friday, September 14th, 2012

Jessica Alba sat front-row at the Ralph Lauren show yesterday morning (Sept 13th) during New York Fashion Week.

Jessica was wearing the designer’s cute picnic-check skirt and off-the-shoulder ballet tee. A slick ponytail and T-bar stilettos competed a show-worthy look. “Can’t wait to see the @ralphlauren show w @mrbradgoreski” Jess tweetedClick on the previews above to view more photos.

Thursday, June 28th, 2012

POP Sugar sat down with Jessica’s Makeup Artist Lauren Anderson to discuss all things Jessica Alba, including: what it is like working with Jessica and a make-up tutorial on how to get Jessica’s flawless signiture glow.

Jessica Alba is known for her enviably luminous skin, and it’s in part thanks to the talents of her makeup artist, Lauren Andersen. So get glowing. See Jessica’s complexion routine, including some tips on how to contour like a professional, in the video now. On Kirbie: BCBG.

Tuesday, May 15th, 2012

Jessica Alba is the June 2012 cover girl for Marie Claire, marking her 3rd cover for the magazine (previously in August 2005 and March 2008). High quality scans will be added as soon as I get my hands on the magazine. In the meantime check out the interview highlights, outtakes and behind the scenes footage below.

When it comes to really famous people, the ones we identify in our brains as belonging to a special breed of superhumans—glossy, glam, and perpetually camera-ready—it’s easy to forget that, to those in their inner orbit, they’re actually just normal, regular people. Somebody somewhere sees George Clooney’s number pop up on the caller ID and says, “Him again?” Or, as is the case today, when a visitor arrives at a small, modern Los Angeles building in an industrial part of town for a meeting with Jessica Alba, the guy she shares an office with shrugs indifferently and mumbles, “I think she’s upstairs?” before returning to his feverish typing.

These nondescript offices are the headquarters of The Honest Company, a kind of Amazon for nontoxic, environmentally friendly baby products and household supplies that Alba launched earlier this year. Alba loves coming to work here, a paparazzi-free zone where she’s absolved of having to preen and pose. It’s obvious as she bounds down the stairs to meet me that she savors the regular-ness of having an office, replete with coffeemaker and a fridge filled with yesterday’s lunches. To the cubicle jockeys who inhabit the space, she’s “just Jessica,” another clock-puncher who parks her SUV (outfitted with two car seats for daughters Honor, 4, and Haven, 9 months) alongside everyone else’s, and who shares mommy war stories without feeling exposed or judged—like the time she and her husband, film producer Cash Warren, found Honor lying in her crib eating particles of her diaper, which had fallen apart. The event crystallized Alba’s interest in safe, sustainable products, including disposable diapers, which The Honest Company delivers monthly to subscribers for upwards of $80 per month.

“I started working on this three and a half years ago,” Alba tells me. “I took a year off from acting when I had Honor, and I was home with her, diapering her, cleaning up after her, and I had a real frustration that I couldn’t find healthy, nontoxic, and affordable products that actually worked. So I decided I needed to do something about it while my family and friends have young children.”Yet despite Alba’s best efforts to come across as just another mom, she is—let’s face it—anything but. As she leads me to a conference room, I can’t help but stare at her enviable form and wonder: Is that what jet-black J Brand skinny jeans are supposed to look like on a human body? Would those Margiela for Opening Ceremony black boots make my legs look that long? If I ran out and bought an identical rose-gold channel-set diamond ring that spans two fingers, would that technically make me a stalker or just an admirer?

 

Though Alba clearly relishes being a businesswoman, her latest role is as a fashion darling, a woman whose every ensemble, whether for a movie premiere or sandbox play-date, is photographed and quickly dispatched to celebrity magazines and blogs that feverishly monitor her unique sartorial choices. Despite what the tabloids suggest about the symbiotic relationship between celebrities and the fashion world, actresses like Alba—true trendsetters—are rare. It could be argued that the fashion flock are harder to impress than the Hollywood machine. But thanks to her infallible Cali-cool style and fluid transition from streetwear to couture, honed from years of red-carpet swanning, Alba is a favorite among the most rarefied of designers—Alber, Donatella, Narciso, to name just a few—who decide whom they dress (and not the other way around). She’s managed to totally remake her image, trading her postpubescent-boy fan base for fashion’s überchic style arbiters and the legions who follow them. “She is an extraordinary beauty,” says Narciso Rodriguez. “Her style is her own, and it has made her someone to watch.”

“She has a perfect body, sexy with curves,” effuses Donatella Versace. “She is true to herself. She always looks fresh, never vulgar.”

Alba, 31, has come a long way. Early in her career, she was often showcased in Maxim-ready looks, from jeans and halter tops to body-hugging dresses, that played up her lean yet impossibly curvy 5’7″ frame to eye-popping effect. “I had a show [Fox's Dark Angel] that premiered when I was 19,” Alba explains. “And right away, everyone formed a strong opinion about me because of the way I was marketed. I was supposed to be sexy, this tough action girl. That’s what people expected.”

Even when she dressed demurely, her killer body always took center stage. “I felt like I was being objectified, and it made me uncomfortable,” she concedes. “I wanted to be chic and elegant!”

In recent years, owing to marriage, motherhood, and the maturity that comes from more than a decade in Hollywood, Alba has grown more assured of herself and how to work her figure in her own way. “Now that I’m older, I’ve learned how to own it, but I’m still not very overt,” she says. “There are some women who dress for men. I dress for myself. It took me some time to get here. Being a mom and feeling grown-up have helped. Now if I’m going to wear something short, it has to have a high neck or a little sci-fi toughness to it, an edge.”

Read Jessica’s full interview when the June issue of Marie Claire hits newsstands on May 22.

Monday, May 7th, 2012

Jessica Alba attended the Met Ball at the Metropolitan Museum of Art last night (May 7) in New York City. Serving head to toe perfection in Micheal Kors, Wilfredo Rosado jewels, and roger vivier bag.

This year’s Costume Institute Gala Benefit – celebrating the opening of the Schiaparelli and Prada: Impossible Conversations exhibition – is co-chaired by Carey Mulligan, Vogue editor Anna Wintour, and designer Miuccia Prada.

#metball2012 in @michaelkors loving @lenadunham http://instagr.am/p/KWL8bTMuib/

Serving #metball2012 glamour in @michaelkors :) http://instagr.am/p/KWMXDcsuio/

Having a GD time at #pradaafterparty #metball2012 http://instagr.am/p/KWm6TYsusO/

Tuesday, April 17th, 2012

To celebrate the opening of Asia’s largest Tommy Hilfiger store,  Jessica Alba joined the designer in Tokyo for a special guest appearance.
Helping to opening the new flagship Tommy Hilfiger store in Tokyo, Alba posed for pictures with Tommy Hilfiger himself. As the face behind one of the world’s most successful fashion brands, Hilfiger, 61, wore a pair of fire engine-red pants emblazoned with a slew of thick black racing stripes on the bottom along with a suit jacket, tie and a pair of glossy burgundy loafers.

Alba’s husband, Cash Warren, and Hilfiger’s wife Dee were also in attendance and posed for photos at the opening. The 11,000-square-foot store is located at the intersection of two of the city’s busiest streets and features antique canoes, an authentic New York fire escape, vintage metal signs and leather wrestling benches.

Hilfiger said, “We’ve been in this marketplace for 25 years and we’ve been known to be a casual sportswear company. Now we’re bringing the entire lifestyle to Japan.” He also noted that he admires the Japanese people’s way of building an identity out of experimenting with fashionable trends.

“I think the Japanese people are more daring because they’re not afraid to wear pattern with pattern. They’re not afraid of color so that’s exciting to us,” he said.

Variations on traditional Tommy Hilfiger varsity jackets, cricket sweaters and polo shirts will all be unveiled in store. A special “retro range” has also been created for the growing Japanese market. Click on the previews above to view more photos

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