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Jessica Alba and her 2 girls cover Parenting’s april issue
Thursday, March 15th, 2012
Filed under: Gallery Updates, Interviews, Magazines, Photoshoots, The Honest Company ∣ 1 Comment
The mom of two opens up in Parenting’s first-ever “Natural” issue (April, on stands now) about the “Aha” moment that led her to launch the Honest Company (Honest.com), getting back her pre-baby body, the kind of mother she’s becoming, and how she’s finally learned to deal with paparazzi.  Interview highlights include:
  • On explaining the press to her kids: “When the paparazzi follow us, and [Honor] asks me what they’re doing, I tell her, ‘They’re just taking pictures, isn’t that silly?’ I don’t want her to have anxiety, so I tell her they do that to everyone, not just our family.”
  • On her parenting style: ”I’m the disciplinarian. I think it’s because I was kind of a naughty kid myself: I’d push my parents’ buttons and test them to see how much I could get away with.”
  • On what matters most: “Before I had kids, I was always so focused on my career…Nothing else really matters to me [now] aside from my children and their well-being.
  • On what inspired her to launch the Honest Company (Honest.com), and create baby products that are as good to look at as they are for the earth: “Once I had bought brown diapers, telling myself, ‘You know what, they’re not cute, but they’re all-natural.’ I was resigned to the fact that anything healthy wasn’t going to be attractive.“

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Jamie
Posted on Saturday, March 17th, 2012

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The Honest Life
The Honest Life recounts Alba’s personal journey of discovery and reveals her tips for making healthy living fun, real, and stylish, while offering a candid look inside her home and daily life. She shares strategies for maintaining a clean diet (with favorite family-friendly recipes) and embraces nontoxic choices at home and provides eco-friendly decor tips to fit any budget. Alba also discusses cultivating a daily eco beauty routine, finding one’s personal style without resorting to yoga pants, and engaging in fun, hands-on activities with kids. Her solutions are easy, chic, and down-to-earth: they’re honest. And discovering everyday ways to live naturally and authentically—true to you—could be honestly life-changing. - HONEST.COM/thehonestlife
The Honest Company
The Honest Company is a newly created brand that passionately believes that all parents should have access to safer, healthier family products that don’t break the bank. Parents are becoming increasingly concerned about poorly regulated, chemically-laden, baby products, but the alternatives are often expensive, inaccessible, and bland. The need and desire for affordable and non-toxic products – e...specially baby diapers and essentials – is greater than ever.

In response to this market gap, The Honest Company offers a monthly subscription service providing expert curated children’s products consisting of what mom’s need most, all conveniently delivered to subscribers’ front-doors!

"When I became a mom, I finally became the person I am, that I always should have been," she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."

FOR MORE INFORMATION VISIT HONEST.COM
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Jessica Alba Supports….
"As a mother, I cannot imagine what it must be like for parents who cannot afford the most basic necessities for their babies. No child, regardless of his/her family's socio-economic status, should ever be without diapers, food, clothing or hygiene items. Our goal is to help alleviate some of the burden on these families by providing them with these essentials."

FOR MORE INFORMATION VISIT BABY2BABY.ORG

"I was alarmed to learn about all the potential harmful products in my home and lifestyle – like toxic chemicals in plastics used to make baby bottles, brain toxins in children’s toys, carcinogens in my cleaning products… the list went on and on!

Please stand with me as concerned citizen and parent and take action today. Ask your Senators to support the Safe Chemicals Act of 2011. This new bill that would increase the safety of chemicals used in your consumer products, increase public access to health and safety information, and protect vulnerable populations like pregnant women and children."

FOR MORE INFORMATION VISIT SAFERCHEMICALS.ORG
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